IBM Campaign Specialist - IBM Systems in Philadelphia, Pennsylvania
Startups are exciting and that’s why we never stopped. For over a century, IBM has been a company of inventors and innovators, helping to power the most important industries on the planet
from finance, to telecommunications, to scientific research. You may not know it, but with our IT infrastructure portfolio, including our iconic mainframe, the best server for enterprise AI, and our Gartner-ranked best in class Flash and Software Defined Storage, there’s hardly a part of your daily life that isn’t touched by an IBM Systems Client.
You’re a seasoned marketing innovator with a thorough understanding of and ability to create and execute a campaign, end-to-end. You know all the channels - digital, email, marketing automation, lead nurturing, paid media, SEO, events, print – you name it, and you have a passion for demand gen and the ability to collaborate and work with others on a daily basis.
So, let’s talk about what you’ll do. You’ll be working closely with the Campaign Strategist, Content Strategist, Content Inventory focal, etc. to get a campaign and everything associated with it into market seamlessly and effectively. Focusing on new ways to tell stories, smarter strategies and better ways of working.
Joining IBM Systems, you’ll be a part of a top performing Marketing team who understands the importance of having fun, learns from inadequacies and innovates every day. We’ve been at the forefront of change, innovation and reinvention, ensuring that we are able to create and deliver what our customers need. You don’t get to be 105 years old if you aren’t, and we don’t plan on changing that any time soon. We're design thinkers who get to spend time honing new skills, changing the way IBM does marketing.
IBM Systems leads in transformation. What we do for our clients, we’re doing for ourselves all the time: reinventing, learning what it takes to stay ahead of technological shifts and building what comes next. We’re good at change because we’ve never been afraid of it. If you’re the same, join us in our next big reveal.
You will be responsible for the execution side of campaigns, including but not limited to:
Review Campaign Logic Maps with the Campaign Manager and make sure underlying technical requirements needed to develop the execution flowcharts are in place
Effectively and efficiently communicate campaign development strategy to team of campaign developers
Apply analytics and insights to help maximize campaign outreach to relevant target groups by establishing best practices in marketing automation, email marketing, and email production
Able to design and create end-to-end campaigns in marketing automation tool
Adjust, optimize, and test flowcharts according to campaign needs
Creating, maintaining, and updating best practices, processes, gather quantitative feedback and build reports to help optimize campaign performance
Working closely with the extended Marketing team (WW and Geo) to ensure timely campaign delivery and execution, feedback and optimization
Work to analyze and identify root cause and action plans to address campaign performance issues and drive continual improvement in both worldwide and regional campaign results
Communicate effectively on a regularly scheduled cadence to ensure stakeholder alignment
Assist in the overall creation and execution of campaigns on budget, on time and on target
LOCATION: AUSTIN, TEXAS OR RALEIGH, NC
Required Technical and Professional Expertise
2+ years experience in designing and building marketing campaigns
Analytical thinker with Marketing Automation Tool experience
Very strong attention to detail and ability to manage projects
Ability to work independently and as a member of a team
Preferred Tech and Prof Experience
Exceptional leadership capabilities and strong interpersonal skills
Excellent written and verbal communication skills
Ability to troubleshoot flowcharts in IBM EMM (Unica Enterprise Marketing Management)
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.